Marketing & Engagement Specialist - Bookster Hungary

MarketingBudapest

Bookster is a corporate reading platform that started in Romania and has just launched in Hungary. To help it grow here, we're looking for a colleague who can build the local community through campaigns, engaging content and events that bring readers together.

Work model: Hybrid

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Here's what you'll do: - Understand how Bookster works in Romania (campaigns, mechanisms and channels) and adapt it for the Hungarian audience; - Translate, write and edit content (newsletters, articles, in-platform messages, campaign copy) in a clear, natural and friendly tone; - Organize events in client companies (e.g. book presentations or other interactive experiences for users); - Adapt and run engagement formats (especially quizzes, word games and rebus-type formats); - Explore and propose ways to increase Bookster's visibility and usage in Hungary; - Measure the impact of your initiatives and refine your approach based on the results. Some things about you: - You're a reader first, books are part of your daily life; - You've worked on marketing, events or community projects before, even on a small scale; - You treat writing as a craft: you enjoy finding the phrase that fits and you've done it across different formats (campaign copy, newsletters, articles etc.); - You're the type who'd build a Gantt chart for a weekend trip - structure and clarity are simply how you work; - You believe marketing should bring real value by connecting people with what actually fits them; - You're a native Hungarian speaker and comfortable working in English or Romanian at a business level. How to apply If this feels like the right fit, we'd love to hear from you. Fill in the application form on our site and tell us a bit about yourself. About Bookster Born in Romania, Bookster is a platform designed to turn reading into a habit people love. We've built a modern reading experience — personalised recommendations, reviews, reading challenges and games — along with office delivery and campaigns that bring people closer to the world of books. Today, over 1500 companies offer Bookster subscriptions to their employees — including Banca Transilvania, ING, Orange, IBM, Kaufland and Ernst & Young — and our community has grown to over 125,000 active readers. We're now taking Bookster further: bringing that same love of reading to Hungary and building it here from the ground up — and this role is part of that story.

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Additional questions

How did you hear about this role?

Tell us about your relationship with books: what do you enjoy reading and how do you stay connected to this world (authors, awards, reading communities, podcasts, events etc.)?

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What are you currently learning or working to develop (up to two areas)? What resources do you use and how many hours per week, on average, do you invest in learning?

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Tell us about a marketing initiative you're proud of (an event, a campaign, an engagement mechanism, a content series, a partnership, a product launch, a community project etc.). What were your goals and how did you achieve them?

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Heads up: this hiring process uses AI to help screen and rank applications. A human always makes the final decision and you can request an explanation under GDPR Art. 22 at any point.